It’s no secret that retailers in every segment are facing increased competition – whether it’s from online retailers like Amazon, from discount chains like Walmart, or even from companies expanding into new territories. Consumer price sensitivity remains high in a recovering economy and retailers are challenged to respond intelligently. That’s why merchandising and category management […]
Retail Touchpoints: KSS Retail’s Dr. Paul Helman
Maximizing Events: Promotions Optimization for Mother’s Day & Beyond
Mother’s Day is a time for children and spouses to express appreciation for the moms in their lives — and a time for stores to help them to do just that.
How do you price a bottle of milkshake? Everyone from Ayn Rand to Karl Marx will give you a slightly different answer, but the majority of solutions boil down to some combination of cost, competition, popularity, and good old trial and error. That basic formula hasn’t changed for centuries.
Although consumer price sensitivity and mobile-enabled price transparency have increased pricing challenges, price optimization solutions can still be extremely effective levers for improving profitability. Download this Roadmap report to discover why today’s retail environment demands a much more customer-centric approach to maximize price optimization’s effectiveness. Includes an interview with KSS Retail from dunnhumby CEO Yael […]