KSS Retail’s Dr. Helman to Address Retalix Synergy Conference

Posted on 02. Nov, 2011 by KSS Blog Pro in Blog, Press Release

Dr. Paul Helman, Chief Science Officer of KSS Retail, will describe the benefits of utilizing customer segment data within price optimization in an address at the upcoming Retalix Synergy Conference.

KSS Retail, a dunnhumby company and global provider of price modeling, optimization and customer insights solutions for the retail industry, is participating in the 2011 Retalix event on November 7, 2011 in Dallas, Texas.

“We have the ability to better understand how various customer segments differ in their reaction to pricing and promotions,” said Dr. Helman. “We’ve found that the differences can be quite drastic across various segments. The insights gained are helping our clients better serve their shoppers with more relevant pricing and promotions.”

Review the full press release.

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