Retail pricing technique is evolving along a path that has led the industry from productivity-based methods, to a more strategic approach and finally to customer relevance. KSS Retail is driving this innovation by integrating customer insights with retailer market strategies, to model and execute effective pricing and promotions. Lyle Walker, KSS Retail VP of Marketing [...]
The Evolution of Retail Pricing
Posted on 30. Apr, 2011 by KSS Blog Pro in Blog, Slideshow
Customer-Segment-Based Modeling Technology Arrives at KSS Retail
Posted on 11. Apr, 2011 by KSS Blog Pro in Blog, Press Release
PriceStrat software transforms retail pricing based on shopper behavior CINCINNATI, OH – KSS Retail, a dunnhumby company, and global provider of price modeling, optimization, and customer insight solutions for the retail industry, today unveiled the latest version of its PriceStrat solution, which now features customer segment-based modeling and optimization. “Retailers have historically priced items within [...]
