KSS Retail EVP Dave Auerbach and VP Marketing Lyle Walker addressed the Retalix Synergy 2010 User’s Conference in Dallas. Retalix is a KSS Alliance Partner.
Their presentation, on “Challenging Historical Pricing Practices”, was food for thought.
Nikki Baird, managing partner of the retail technology analyst firm Retail Systems Research, was present at the event and she shared her thoughts: “Lyle Walker, VP of Marketing for KSS Retail, reminded me that sometimes the basics need a refresh – just to make sure they are not forgotten. He presented three pricing “myths,” and explained why retailers should be working to blow up these myths internally.” Follow this link to read more of her commentary.
Page through the slide show below to learn more about KSS’s take on “close enough pricing,” “margin pricing,” “line pricing” and how retailers can improve upon those with more scientific practices.