Joel Barton, formerly of Raley’s supermarkets, shared his perspective on using KSS Retail for Price Optimization in this video short. He calls PriceStrat, “one of the best software investments we’ve made in the past 10 years.”
He explains why competitive pressures dictate that grocers make decisions using predictive modeling and optimization.
Says Barton, “We needed to be able to look at the hundreds of thousands of lines of data that we have and say what is the right price … versus the big box or against that national chain with a few 1,000 stores?”
PriceStrat brought Raley’s category managers and analysts additional intelligence that enables good decisions, he adds.
“The consumers see the benefit because they see a fair price… I get a great price image. I also get some dollars in the bank.”