O’Reilly Automotive, Inc. (NASDAQ: ORLY), Springfield, MO, has selected KSS Retail solutions for price modeling, optimization, and market basket customer analytics.
O’Reilly is the third largest auto parts chain in the U.S., with 3,469 stores spread over 38 states generating $4.8 billion sales in 2009. In addition to its flagship brand, it operates auto parts stores under the CSK, Checker, Schuck’s, Kragen and Murray’s banners.
The chain selected KSS Retail’s PriceStrat to improve its ability to forecast optimum pricing and promotions. O’Reilly desires to enhance its strong competitive position and continue to deliver strong customer value.