Charles Owen, Executive Director of Marketing Technology at Ball’s Supermarkets, discusses his experience using price and promotion optimization from KSS Retail.
“Grocers need to understand that they have to do business in a different manner,” says Owen, “because their big competitors are doing business in a different manner.”
Ball’s has used KSS Retail to optimize 63 categories, scoring increased sales, profits and margins in all but two. It helps with selecting the right items for Ball’s adds and accurately predicting sales movement.
The result, he says, has been a three-year track record of “seven-figure impact” on the bottom line.
“This product will pay for itself almost immediately,” Owen says.