[Press Release] Festival Foods, based in Onalaska, Wisconsin, announced today that it has selected KSS Retail’s PriceStrat solution for price modeling, forecasting and optimization. Festival Foods is a family-owned company founded in 1946 that operates 13 stores throughout Wisconsin.
“We have built our success by creating and maintaining an intense focus on customer service, and we were looking for a system that could help us enhance that ability,” said Mark Skogen, president of Festival Foods. “By modeling both pricing and promotions, the KSS Retail solution will help us better understand our customers and ensure that we are delivering value for their shopping experience, to always bring them back.”
PriceStrat is KSS Retail’s integrated software application that manages both regular and promotional pricing and enables retailers to model what-if pricing scenarios for both fresh and grocery products, facilitating pricing decisions that are more timely and effective in optimizing sales and value for customers.
“Festival Foods is a family-run organization that has achieved great success by always placing their customer at the center of their decisions,” said Lance Jacobs, chief executive officer of KSS Retail. “Utilizing PriceStrat, they will be able to better understand the correlation of price and customer behaviour, and thus deliver more impactful pricing and promotions to their customer base.”
KSS Retail provides regular and promotional price optimization to leading retailers including Kroger, Raley’s, Sonae Portugal, Brookshire Brothers, McKesson, United Supermarkets, and many others.