dunnhumby Rebrands KSS Retail, Launches Broader Price and Promotion Services and Software Offering Built Around Customer Insights

New dunnhumby Price and Promotion Brand Marks Extension of Company’s Unique Customer Strategy, Science, Research and Technology Capabilities to More Retailers Globally

October 21, 2015 – dunnhumby, the world’s leading customer science company, today announced the relaunch of its KSS Retail business unit under the new dunnhumby Price and Promotion brand – reflecting the integration of market-leading software and tools with its globally established consulting and research practice. Retailers can now, for the first time, turn to a single source for strategy, research and planning, and other distinctive price and promotion services, in addition to enterprise-class optimization and analytics tools.